Anyhow of how seasoned a marketer you are, you can alwaysprofit from the wisdom of those who havewalkedanalogous professional routes. A goodway to learn from seasoned professionals is to check out some of the books they’ve written on various aspects of marketing.
Frequently, these booksoffer philosophical approaches that apply to circumstances far beyond the realm of marketing, while contemporaneouslyfurnishinginsight into some of the most successfuljuggernauts of our time. Still, check out these 25 marketing books if you’re on the quest for a great marketing read that will stimulate you from launch to finish.
1. Permission Marketing: Turning Strangers into Friends and Friends into Customers
This narrative is incredibly compelling and prayers to marketers of all kinds, regardless of whether you work for an agency or a company.
In these runners, you’ll findadvice from Seth Godin, marketing entrepreneur and author of 19 best-sellingbooks. Learn about his revolutionaryconception of authorization marketing, which stands in starkdiscrepancy to the classic marketing approach that Godin terms “ interruption marketing. ”
Godin speaks toward the significance of erectingconnections and fosteringtrust as the introductory tenets of successful marketing.
It’s alsoavailable in audio format.
2. Positioning: The Battle for Your Mind
It’s no secret that we, as consumers, are constantly submerged in marketing communication after sellingcommunication. In this narrativesuitable for marketers of all specialties, author Al Ries addresses the challenges of marketing to a skeptical, oversaturated followership.The book delves into a newapproach for enveloping a position in a consumer’s mind, one that highlights a brand’s strengths and sins, in addition to those of its competition.
A brandlegend in his own time, Al Reis is credited with reintroducing the idea of positioning to the marketing mainstream.
It’s alsoavailable in audio format.
3. Hacking Growth
Once an unconventionalapproach, growth hacking refers to the process of usinganalyses and rapid-firetests to identifyhigh-impactgrowthopportunities.In this book, Sean Ellis and Morgan Brown share their insights on curating this strategy, as well as how this approachlaunchednow–ubiquitousbusinesses like Airbnb to their currentpositions.
A must-read for any marketer hoping to grow their clientbase, this marketing book is alsoavailable in audio form.
4. Building a Story Brand: Clarify Your Message So Customers Will Listen
While this book is a good read for all marketers, it’s especiallyapplicable for happy marketers.Donald Miller’s StoryBrand process allows marketers to connect with consumers through narrative, italicizing seven must-have factors all brandsneed to communicate successfully.
By employing Miller’s strategy, you change how you talk about your brand, and your listeners change the way they see you.
It’s alsoavailable in audio format.
5. Contagious: Why Things Catch On
This book by Wharton marketing professor Jonah Berger is a must-read for any marketer.Diving into the psychology of how effectsbecomepopular, Berger shares how six introductoryrudimentsdrive a commodity to becomecontagious among a group of people — and how you can apply that idea of contagion to your marketing strategy.
Alsoavailable in audio format.
6. This Is Marketing: You Can’t Be Seen Until You Learn to See
Another entry by celebrated marketer Seth Godin, “ This Is Marketing,” is made for marketers of every skilllevel.In its runners, Godin discusses his approach to marketing and shares tips, tricks, how- tos, and success stories. However, this marketing book is for you if you’re interested in learningabecedarianchops from a true expert.
Alsoavailable in audio format.
7. Hooked: How to Build Habit-Forming Products
Why do some productssucceed and others fail miserably?
In “ Hooked, ” author Nir Eyal, a behavioral engineering expert, breaks down the Hook Model, a four-step processused to encourageclient gestures subtly. By constantly making this process, marketers can eventuallydriveconversion.
This book is ideal for marketers working with habit-forming products, but can alsobeapplied across the larger continuum of marketing. It’s a fascinating read full of real-life use cases, from Bible App to Pinterest.
The book is alsoavailable in audio format.
8. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
Does your current marketing strategyneed a refresh? If so, this book is for you.Written by Marcus Sheridan, a pool companyproprietor who crushed the 2008 casingcollapse and is now one of the hhighest-volumepool pool installers in the nation, this book takes readers through his experiences, offering tips and perspectives along the way.
This fresh marketing approach is ideal for anyone looking to ditchbanalpractices and try something new.
It’s alsoavailable in audio format.
9. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
A classic, this book dives into the idea that success doesn’t come from going head-to-head with challengers but rather from relatingnewrequestspacesready for growth.Authors W. Chan Kim and Renee Mauborgne, professors at INSEAD, sharestrategies for relating to and tapping newrequests successfully.
It’s available in audio format as well.
10. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Entrepreneur and author Nicholas J. Webb teaches compendiums to answer two questions: What do your guestslove, and what do they detest?Through this contradiction, brands can revise their connections with their guests. With the understanding they gain, brands can giveexactly what their consumers want and reap the benefits.
The book is available in audio format.
11. The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd
In this revolutionarybook, author and rebellious marketer Allan Dib argues against small and mediumbusinessesusingbigbusiness marketing strategies.
He’s got the chops to back it up, havingstarted, grown, and exited numerousbusinesses in a variety of diligence. By clinging to Dib’sone-runnerrplan, you can chart a sophisticated marketing plan for your smallbusiness and starterectingincontinently.
You can alsobuy an audio interpretation.
12. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Still, you’re alsoinvolved in jotting, if you’re in marketing.
Whether the term “ pen ” is on your dispatchhand or not, all good marketers should begood with pens.
In this accessiblebook from Forbes’ “ utmostinfluentialwoman in socialmedia, ” you’ll learnstrategies that can take your digital jotting to the nextlevel. Anyhow, on your part, this is a great read for any marketer looking to up their skillset.
You can alsoget it in audio format.
13. Influence, New and Expanded: The Psychology of Persuasion
The New York Times bestseller Robert Cialdini’s latest edition of this classicdivesindeed deeper into why people say yes and explores how that psychology can have a bearing on your brand’s marketing strategy.
A must-read for anyone selling, well, anything, this book will make you sthinkdoubly about the word yes.
It’s available in an audio format as well.
14. Marketing: A Love Story: How to Matter to Your Customers
This book is each about how to make your ideasreverberate. Everyone on your marketing platoon may profit from a read-through.
The author of eight bestsellers, Bernadette Jiwa delves into the furtherparticularside of marketing and sharesways for further organic connection.
Through stories and data, Jiwa makes a compelling case for the need to reapproach how we approach our would-be consumers.
You can alsoget it as an audiobook
15. Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Usability practitioner Steve Krug is back with updates to his classic. In this new edition, Krug dives indeeddeeper into the principles and explanations behind intuitive point navigation and informationdesign.
This book is perfect for any marketer who has ever been assigned to erect a wharfrunner, as well as inventorslooking to expand their skillset.
16. Faster, Smarter, Louder: Master Attention in a Noisy Digital Market
In “ Faster, Louder, Smarter, ” Aaron Agius and Gián Clancey share their strategy for transubstantiating their two-person agency into a global digital marketing leader.
Learn how to make your brand louder through ultramodern digital marketing strategies( like SEO) fused with socialwisdom. This book aims to educate you on how to better your brand by focusing on furnishingrealvalue and making a mortalconnection.
It’s alsoavailable in an audio format.
17. Digital Marketing for Dummies, 2nd Edition
Whether you’re an expert in need of a reimagined approach or a first-time digital marketer, this book has it all.
Written by the CEO of DigitalMarketer.com, this bookshares tips and tricks for growing and engaging your followership in a changing digital world. A trueclassic, it should have a spot on every digital marketer’s bookshelf.
The bookalso comes in an audio format.
18. Originals: How Non-Conformists Move the World
Author Adam Grant is one of the assiduity’s most influentialleaders, so there waslittle mistrust that this book would beinspiring.
Study– converting and poignant, “ Originals ” will change the way you see the world. Asking and exploring how we can bringnewideas, practices, and programs without tripping the world, the book has everything its namepromises.
It’s alsoavailable in audio format.
19. Digital Marketing Strategy: An Integrated Approach to Online Marketing
In the newest edition of this must-read book, transnational bestseller and marketer extraordinaire Simon Kingsworth dives indeeddeeper into the complications of marketing robotization.
Ideal for advanced marketers in any position, this book includes online courses like perpetuationattendants on paidsearchengineoptimization, and muchfurther.
20. Pre-Suasion: A Revolutionary Way to Influence and Persuade
The “ Harvard Business Review ” calledauthor Robert Cialdini “ the foremost expert on effectivepersuasion. ”
In “Pre-suasion, ” Cialdini breaks down how to prepare a cult for a particularcommunicationprevious the event.
From historyassignments to advertising propositions, this booksharesstrategies for the most effective digital messaging you’ve everknown. Perfect for marketers of any medium, this book should surelyhave a place on your shelf.
This must-read book is available in an audio format as well.
Conclusion
While these 20 marketing booksrepresent a vast collection of ideas and doctrines, they all share the sameend to help you ameliorate your marketing strategy.
Whether you’re hoping to amelioratesupereminentgeneration, enhance your socialstrategy, or fullyrevamp your marketing strategy, these marketing books can help you achieve your pretensions.
You know what SEO is. It’s a system of optimizing your content for hunt machines. The thing is to help it rank advanced than content from other spots that target the same hunt terms.
Pulling this off means getting smarter with your content. Enter your secret armament — SEO copywriting. SEO copywriting is more than just stuffing a composition full of targeted keywords and expressions. It’s about writing for people and search machines, not just one or the other. That means writing content that;
Solves a particular problem or answers a question that pertains to the end stoner( guests, guests, prospects, compendiums, etc.) How do you produce content that meets those pretensions? How do you strike the right balance of creating content that ranks well with Google and persuades people?
That’s what SEO copywriting is all about. Don’t worry if you can’t go to a precious SEO copywriter. You can do it on your own by following these guidelines and stylish practices.
Crucial Takeaways
SEO copywriting involves creating happy that’s both SEO-friendly and engaging for compendiums, offering precious information that resonates with the target audience. Effective SEO copywriting strategically deploys applicable keywords and expressions in the body of content as well as in title markers, meta descriptions, and title elements. SEO copywriting also involves generating content ideas by doing keyword exploration. Incorporate rich media into content to break up the textbook, encourage further commerce, and give visual representations of complex information. Above all, good SEO copywriting is drafted for humans to read, not just for search engines to bottleneck.
What Is SEO Copywriting?
Copywriting is the art and science of creating content that prompts the audience ( also known as the end stoner) to take a specific action. That might be buying a product, subscribing to a list, taking a test drive, or some other action that will ameliorate your appeal to the end stoner( guests, guests, prospects, compendiums, etc.).
Why Is SEO Copywriting Important?
SEO copywriting enhances your point’s visibility in search engine results, bringing in further organic business. Since Google prioritizes high-quality content, well- wwell-writtendupe can help your point rank advanced in quests. This not only increases business but also supports further engagement, builds credibility, and can increase your conversion rates. Druggies are also more likely to partake in helpful and intriguing content on social media. And that can bring indeed more business and heighten your brand’s visibility. But SEO copywriting shouldn’t be static; you must always pay attention to new keyword trends and tactics for optimization.
Rudiments of SEO Copywriting
Certain rudiments of precious content, such as visual appeal and punctuality, are the emblems of SEO copywriting.
Still, certain core rudiments constantly elevate your Google ranking and boost your conversion rate. They include
Point speed. However, you should take measures to ameliorate it if your cargo time is further than 2 seconds. Point speed impacts stoner experience and transformations because druggies will probably leave if your website doesn’t load snappily.
Title Label. Your content may be precious, but your rankings and implicit click-through rate will suffer if your title is not optimized. Content. The major reason why people conduct quests in Google and other search engines is that they’re looking for useful content. Thus, you need to have strong content that meets the stoner’s requirements.
Meta description. The meta description provides search engines with a summary of the content on the page. It supports the title and entices druggies to click on a website.
Keyword frequency. This refers to how many times your chosen keywords appear on the web runner. This helps search machines understand the applicability of your content.
Runner links. Linking to estimable websites and runners tells Google( and your compendiums ) that your content is well- delved and connected to valuable resources within your industry.
SEO Copywriting Stylish Practices
SEO copywriting doesn’t always require special training or a degree. There are tons of tools and coffers available to help you handle the fundamentals and produce content that ranks. These tips and stylish practices — from content creativity to precious AI SEO tools can help you position your SEO writing sweats.
1. Induce Content Ideas:
Effective SEO copywriting thresholds with motifs your target followership wants to read about. You can use Ubersuggest’s Content Ideas tool to see top-performing content grbasedn keywords. You can use that word to communicate motifs. Let’s use the query “ scuba outfit ” as an illustration. Just class it into Ubersuggest and hit Hunt. It’ll take you to a Keyword Overview runner. From there, click Content Ideas.
So, looking at the ideas Ubersuggest generated, some content ideas might be How to clean and disinfect your outfit, Top tips for newbies buying a new outfit, How the scuba outfit has evolved throughout the times, and that’s just for a launch. Ubersuggest generates thousands of content ideas. You can also use AI SEO tools to induce happy ideas, but make sure the results align with your followership’s interests. For illustration, using generative AI tools like ChatGPT, Claude, and Gemini can uncover a wealth of content ideas you can also plug into Ubersuggest or another SEO platform to assess their SEO eventuality.
2. Turn Your Content Ideas Into Keywords
Again, you can turn happy ideas into keywords to use in your SEO jotting. Starting with broad motifs or themes related to your ideas, suppose of questions, terms, or expressions your followership might use to search for content on those motifs. You can also plug those into Ubersuggest’s Keyword Ideas tool to upgrade them. For illustration, then are some keyword suggestions grounded on “ scuba outfit disinfect.
Other tools can be useful then, generating suggestions, assessing challengers’ content, and relating to emerging trends. Tools like Google Trends, AnswerThePublic, and Exploding motifs are many options. Egging generative AI platforms like ChatGPT can also be a good starting point. Just note that some tools may not be using the most up-to-date data on keyword trends, so cross-check your findings on an SEO platform like Ubersuggest.
3. Optimize Titlemarkers, Meta Descriptions, and H1s
Optimizing titlemarkers, meta descriptions, and H1s are importantaspects of your strategy. These rudiments are precious for quicklyinformingcompendia what your content is about.
Titlemarkersappear in results, helpingdruggiesdetermine the main content of the runner to searchmachines, which will help them decide if they want to click on the website. The H1 label is at the top of the runner and helps Google understand the structure of the content on the runner.
Meta descriptionsgive a briefdescription of the page’s content. They aren’t a ranking factor, but they’re stillessential to SEO because they givefreshinformation to druserswhich impacts the click-through rate of the runner.
All of these effects, when writtenusing SEO writingstylishpractices, can getfurthereyes on your content and, eventually, furthertransformations. Then are some quick tips on optimizing these rudiments.
. Titlemarkers: These are like signposts in the huntresults, somakesure they directly and easilydescribe the content. Stick to 50 to 60 characters and weave in focus keywords at the launch to drive clicks.
Meta description:Keep it brief — under 160 characters — and includeapplicable keywords( but don’t keyword-stuff). Useactivelanguage that’s to the point but still descriptive.
H1s. For starters, useonly one H1. That H1 should directlydescribe what your content is aboutso it answers stonerintent( suppose about what the stoner wants when they open the composition). Keep H1s roughly between 20 and 70 characters and include keywords.
You can plug in your keywords into an AI tool, and it’ll write an applicable, engaging, and briefdupe for these importantaspects of your dupe. My AI pen 2.0 tool, Copy.ai, and Frase are just a many of the numerousoptions to help with this.
4. Produce Comprehensive Content
The majorreason why people conductquests in Google and other search engines is that they’re looking for useful content. Searchmachinesalsofeed on fresh SEO content, which is why you must constantlymodernize your point.
Effective SEO content writing not only targets keyword expressions that users search for but is also high-quality. Google will correctspots with low-quality dupe( i.e., shallow, uses lots of words to sayveritablylittle, or has lots of grammatical errors.
To producecomprehensive SEO content,
It’s essential to understand your audience. Also, nichedown and concentrate on a particularproblem that the anthology is floundering with. Dare to break that problem with your content.
I’m sure you’re familiar with whether or not AI has value in the dupecreationprocess. As it stands, we can’t ignore its presence, but there’s a right and wrongway to use what it brings to the table. Then there’s some sapience from Austin Cosler, Managing Editor at NP Digital.
“ It’s AI’s worldnow; we gladden marketers are justliving in it. But the algorithms haven’t completelywonyet. Subjectmattermoxie, creativity, originality, emotional resonance, and a nuancedunderstanding of followershiprequirements are the names of the SEO copywriting game. Huntwasformerlyimpregnated with top-channel echo content before generative AI exploded — now, it’s far worse.
The foundational on-runner SEO rules we all knowstillapply, but uniting with experts who haverealexperience with realprocesses, products, and services is essential to creating unique, helpful content that provides realvalue to compendiums. ”
5. Consider Keyword frequency and Placement
Keyword frequency is how many times your chosen keywords appear on the webrunner.
For illustration, if your target keyword is “ stylish London hospices, ” how manytimes will this exact keyword expressionappear in your 300-, 500-, or 1,000-word composition?
In discrepancy, keyword viscosity is the rate of “ stylish London hospices ” to otherwords on the samerunner.
Keywords frequency and viscosity are no longer as effective as they used to be, but are stillimportantrudiments of SEO content. Still, you should avoid over-optimization crimes like keyword stuffing, inordinate keyword insertion, and titlelabelstuffing.
As for placement, keywords should beintegratednaturally into content.
6. Use Internal Links With Optimized Anchor Text
Internallinks — hyperlinks that point to otherrunners on your website are helpful for two effects.
HuntMachineUnderstanding: They helpsearchmachinesunderstand your point’s structure and scale, which supports better SEO rankings. StonerExperience They guidedruggies to affiliated and helpfulrunners on the point, perfecting their overallexperience on the point, and can potentially get them to takeaction. Use an optimized anchortext in your SEO writing that includes keywords and provides a helpfulenvironment for what the linked content is about. This helps your druggiesnavigate the pointmore efficiently and find what they’re looking for briskly.
7. Link to High-Quality External runners
You alsowant to link to externalrunners in your SEO jotting, which might giveuseful content, like studies or statistics. Or you could link to content that provides furtherenvironment or a differentpoint of view on the content at hand.
Justmakesure you’re linking to high-qualityrunners, not spammy or questionablespots. This means choosingspots with assiduity, credibility, and highsphereauthority.
Tools like Ubersuggest make it easy to check a point’s sphereauthority by simplysearching a sphere. Linking to high-quality externalrunners can alsohelp you getfurther backlinks. For illustration, the spots you link out to may repay by linkingback to yours.
Linking to estimablesourcesalso builds credibility. It shows you’ve done your exploration and might make your content moreseductive to other websites looking to link to dependablesources.
Considerexternallinks a preciouspiece of your overall backlink- structurestrategy.
8. Incorporate Rich Media
Good SEO content jotting means allowing for further than just the textbook. Your SEO copywriting should alsointegraterichmedia, such as images, infographics, and videos.
This breaks up the dupe for easier readability and makes it more visually charming. It can alsopromoteengagement and increase the timedruggiesspend on the runner.
Plus, rich media like charts and infographics can present complex information in a more comprehensible way than a block of text. Take a look at the example below about the impact of web migrations on traffic and rankings.
WritingUseful Content for People
Words are important. Wordsdriveengagement. But they can onlydo that if written with people’s requirements, preferences, and actions in mind. Over-optimizing content with keywords and other tactics without focusing on its value is ‘t a winningstrategy.
In SEO copywriting, a liar can set you piecemeal — mortalbeingslovegood stories. However, composition, or videotape, you can weave your brandstory into your composition or a videotape.
Your story shouldn’t be about your businessalone. Find a way to make it appealing to your targetfollowership. Touching on crucialenterprises and universalfeelings can reverberate with their experience, potentially leading to a strongerresponse and furtherinterest.
One way to do this is through case studies. These can makeimportant content because they’ve a narrative that tells a storyrather than justfurnishingdata and statistics.
A good case study shows the trials, explorationstudies, and interviews you conducted, as well as the results that you got. Implicitguests can alsorelate to them because they show how your businessaddressed( and hopefully answered) painpoints like theirs.
Over half of business-to-business ( B2B) marketers surveyed by the Content Marketing Institute say that case studiesgive some of their bestresults.
Writing content that resonates with people takes time and trouble — but it’s worth it.
Conclusion
Imagine your website as a businesspacked with engagedcallers eager to discover your content.
Following these tips can dramatically increasebusiness to your point. And when you combine them with other SEO ways, you might indeed induce more.
Most importantly, you can establish yourself as the go-to resource in your targetrequest — a trusted brand that constantly delivers useful, accurateinformation. So, add SEO copywriting to your marketing toolbelt moment and watch your online presencesoar.
To make the journey of creating campaigns as easy and seamless as possible, a list of steps has been curated for you to delve into Google AdWords campaigns and create profitable campaigns from scratch. Read on to dive into the details.
10 Steps to Creating a Google Ads Campaign
Google Ads are an incredible lead-generating resource, which, when executed well, becomes a powerful, conversion-driven sales funnel. The Google Ads platform serves as the core system for managing ad campaigns. Facilitating the entire paid advertising process on Google. In this guide, we’ll cover how to create, manage, and optimise both PPC campaigns and various types of ad campaigns within Google Ads. So, let’s get started so you can begin creating a profitable Google Ads Campaign.
1. Determine Customer Demand
Customer demand is the first and one of the most critical steps. This is because it forms the whole basis around which your Google AdWords campaign is created. If your clients don’t search for your product or service on Google, then it is implausible that the search advertising site AdWords will work for you. It would help verify that the search volume is available before you become too excited about creating your first campaign.
The Keyword Suggestion Tool for Google AdWords is the best option to determine the search volume. You type in phrases that you think customers are looking for, and Google tells you other similar words. Google will also tell you how often those sentences are searched, how competitive AdWords is with keywords, and how much each keyword costs to advertise. All this information helps you to determine your first campaign keywords. But first, there are specific questions you must ask yourself before finally settling on a keyword to advertise for your Google AdWords campaign.
2. Determine the Cost of Advertisement
You must first calculate how much each keyword will cost before you can finalize your keyword list. This prevents you from pursuing keywords that are not profitable. Your maximum cost per click must be calculated (Max CPC) to determine this. To see whether you can advertise, you will compare Max CPC with the estimated keyword CPC in the keyword tool. For instance, if your Max CPC is $10 and your estimated CPC is $7, you know you can profit on that keyword.
Your Max CPC determines the rate, your profit per customer, and your goal advertising margin. You will have to estimate or establish a tracking system to calculate them more accurately if you do not know these numbers.
You can use the following formula to calculate your Max CPC, then compare it to the CPC as mentioned above: Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate) Once again, in Google’s Keyword Tool, you need to find your Max CPC to be around the estimated CPC value. If your Max CPC is $5.60 and the estimated CPC is $10, then either your customer profit or your translation rate will have to be increased first before you can profitably publicize your keyword.
3. Determine How a Competitor Use Keywords
You now have a list of keywords with “buying intentions,” which you can afford. The next step is to use competitor intelligence to reduce your risks. You will find competing companies in most industries that have already tested and optimized their AdWords campaigns. So, they have done the heavy lifting by finding out what keywords, ads, and landing pages work in your market and don’t work. To carry this out seamlessly, you can use the Semrush intelligence tool, which allows you to access, organize, and look through the information concerning your competitor’s advertising history. Although it is advised to look through the competitor’s data, it is essential to find a way to differentiate the information if it is to be used in your business. This differentiation increases the success rate of your Google AdWords campaign.
4. Utilize a Powerful and Unique Selling Proposition
What makes you different from your competitors? What makes you stand out? Your unique selling proposition(USP) is what sets your company apart from the competition and offers customers a convincing reason to choose you over the competition. In other words, your USP provides an answer to the question, Why should I choose to do business with you over any other choice, including doing nothing?
There are three compelling reasons to build a strong USP for AdWords campaigns:
First, a good USP would attract more qualified prospects. This means that they encourage ad clicks while repelling unwanted leads.
Second, having a good USP would dramatically increase the sales conversion rates. As a result, you’ll not only produce more traffic as a result of more ad clicks, but you’ll also turn more of that traffic into paying customers.
Lastly, a compelling USP will remove the need for price comparison shopping. Since you are no longer viewed as a commodity, this can be a game-changer for your company. Suppose you offer your prospects a good reason to do business with you rather than your competitors. In that case, price becomes a secondary consideration, and you can charge higher fees without harming your profits.
5. Provide an Irresistible Offer
What can you give in your AdWords campaign that is so convincing that your potential customer will be a fool not to act? And how do you stand out from all the other advertising in the search results that your potential customer can see?
The response is your irresistible bid, which is made up of four elements:
Value: Your product or service’s value must outweigh the cost. That’s simple marketing etiquette. Identify all of the value your product or service offers to your customer and ensure that it outweighs the price tag.
Believable: You must have a convincing explanation for your bid. You must convince your customer to believe and trust whatever product or service you are offering.
Risk reduction: Everyone is afraid of being duped online. A money-back guarantee is one of the most effective ways to reduce the risk to the customer. It will boost your response rates and give you another way to set yourself apart from your competitors.
Call to action: Make it crystal plain and easy to call you if you want your prospect to pick up the phone and reach out to you. Don’t expect your customer to find out the next move by connecting the dots or searching your website. Keep it accessible and use a solid call to action.
6. Think up Compelling Ads
You pay for AdWords search advertisements when people click on your ads. As a result, the advertisements serve two critical functions:
Attract interested prospects to your ad rather than your rivals.
Reject unqualified leads, so they don’t waste your ad budget by clicking.
This translates to better traffic, more sales, and less money spent on unqualified traffic, all of which translates to increased income for you. The main areas you should be concerned about when making a compelling AdWords campaign are;
Headline: Since it is the first thing your prospect can read, the headline is the most critical part. This is also a straightforward way to ensure that your ad is significant to customers searching. Since your headline can only be 25 characters long in AdWords, make every letter count and use abbreviations wherever possible.
Description Lines: Reiterate the advantages of your service, state your USP, provide social evidence, and explain your offer in your two description lines. Have your call to action, of course. Since each explanation line has only 35 characters, use abbreviations to get more information across.
Display URL: Don’t just copy and paste the domain name into the address bar. Instead, include your bid, a call to action, your USP, or something else that will make your advertising stand out in the crowd in your Display URL.
7. Design an Easy Access Landing Page
Now that the customer has selected your ad, the page they are redirected to will either make or break the impact you have made so far. This page is the landing page. You must know that your homepage will be fully applicable to the searched keyword. This is the landing page job, hence building a dedicated landing page for the keyword and the ad instead. Your headline should catch the reader’s attention because it is the most critical part of your landing page, as it is the first thing your prospect can see, repeat the ad’s bid, and make them read the rest of the website.
You should also note that the ad should apply to the searched keyword and the ad that was clicked on. The aim is to align the entire sales process so that your prospects are satisfied.
8. Implement Conversion Tracking
The method of measuring sales made by your AdWords campaign is known as conversion tracking. You want to know which keywords and advertisements are creating sales in particular. Use Google AdWords’ built-in conversion monitoring. After you’ve set up conversion monitoring and tracking, it’s time to log in to Google AdWords and create your first campaign. You can’t monitor and encourage good keywords, advertisements, or keyword themes unless you have proper tracking in place. Furthermore, conversion monitoring allows for ongoing optimization based on results and provides a clear insight into the return on your investment.
9. Change your Adwords Settings
Although Google AdWords is easy to manipulate, there are a couple of default settings that might not work in your favor, and for this reason, you will need to change them. They include;
Search vs Display: These are two different networks, and they require different sets of keywords, ads, and even landing pages. This is why this setting should be changed so that each network will carry out its tasks seamlessly.
Device Bids: This depends on whether or not your website is mobile phone optimized. If it isn’t, you should change this setting to not waste money ppc advertising to mobile devices.
Keyword Match Types: The default match form is a broad match. Broad match gives you a lot less control over your advertisements than phrase match does. An exact match tells Google to display your ad only when a user types in the same keyword. An exact match gives you the most leverage, but it also limits your visibility. In terms of targeting and distance, phrase match gives you the best of both worlds.
Negative Keywords: You may use negative keywords to prevent particular phrases from activating your advertisements.
10. Optimize Your Adwords Campaign
This is a step that you will need to perform to stay on top of your game constantly. Some areas that need this optimization include;
Keyword Bids: Continue to increase your bids if your keywords are profitable and you aren’t ranked #1. If not, you’ll have to lower your bids or stop bidding on the keyword altogether.
Ad click-through rate: You should test different ads to see which version gets the most clicks to improve your CTR.
Landing page Conversion rate: Google Analytics experiment is a fantastic tool you can use to optimize your landing page. You can set up an experiment page to determine which one produces more conversions.
Conclusion
Sit back and wait. I’m serious.
Turn on your second ad and, once everything is running, do something else.
Don’t sit at the computer, waiting for things to happen.
Remember the third promise that you made before we began? Google Ads takes patience.
Check back in a day. Then, create more ads and start building your first ad groups. Start tweaking. Read the data.
And, remember: Nothing matters without conversions.
It’s great if you can tell which ads get a better CTR, but if they don’t get conversions, that also doesn’t help you make money.
It might take you a month to get results.
Just follow your ads and analyze the data as it comes in over the next ten days.
Then, review, turn off ads that don’t work, add more keywords, and double down on what’s performing well.
Once you start going deeper, be sure to check out Skillshop to get Google Ads certified to grow your skills and advertise your business online.
Enjoying a healthy amount of blog traffic? Great! It’s a positive sign that your content marketing is working.
But what if your visitor-to-conversion ratio tells a different story?
If you don’t have a sales funnel in place to actively convert blog traffic into leads, you could be losing out on potential customers.
Getting potential buyers to arrive on your blog through social media, search engines, and other forms of inbound traffic is an important starting point. But what happens next?
Read on if you want to find out how to bridge the gap and turn visitors into customers.
Step 1: Know your audience
The first step to making your blog sell is making sure your content is highly targeted.
The more your content speaks directly to your audience’s needs, the more likely they are to become your customer.
To get to know your customer a little better, ask yourself the following questions:
Who are you blogging for?
If your answer to this is “everybody”, then wrong answer!
The best bloggers out there always choose a specific niche. A more focused target audience allows you to create content that answers the questions and needs of a very specific group, which is key to earning trust from your readers and making that conversion.
If you’re in the tech industry, for example, are you going to write about everything and anything to do with technology?
Remember, you’ll be competing with giants such as Techcrunch, Mashable, and Wired. In order to stand out, it might be better to narrow your content into smaller niches, such as wearable or mobile tech, for example.
The same goes for any industry: how can you make your blog more specific, more targeted, and more unique?
What are their pain points?
Knowing your customers’ pain points will help you answer their questions directly and deliver high-quality content that speaks to their needs.
Not only does this make your blog their go-to source, but, more importantly, it makes it easier to sell to your audience further down the line.
What questions are they asking on Google and Quora? What problems are they experiencing that your product or service can solve?
Once you identify your visitor’s needs, you have the advantage of meeting these needs by presenting your business or service as the solution.
Where are they in their buyers’ journey?
A big part of getting to know your blog visitor is understanding the “buyer cycle” – the pathways your potential customers take before they decide to make a purchase.
Customers will normally go through these four stages:
Need: Your visitor knows they need something, but they’re not sure exactly what it is, or how to get it/solve the problem yet.
Initial research: Your visitor turns to social media, blogs, and forums to try and find the answer.
Solution: The visitor has found the answer to their question or a product/service that offers them a solution.
Purchase: The customer makes their purchase- yay!
If you’re creating blog content intending to sell, chances are you’ll be targeting audiences in the initial research stage.
The aim of the game here is to accompany your audience through the rest of their buyer cycle, right through to that purchase.
Easy, right!?
Step 2: Write conversion-friendly content
Many business owners believe the real selling starts after you’ve written the content and clicked “publish.” However, that’s not the case.
Content should be planned and written with conversion in mind. Here’s how:
Choose your topic wisely
Conversion should be on your mind before you even put pen to paper.
What content solves your readers’ pain points and answers their most frequently asked questions? Going back to your customers’ pain points, here is useful.
Once you’ve established a few key questions, you can then begin to structure your content around your audience’s needs.
Avoid distractions
Blogs aimed at driving sales should stick to one, easy-to-follow narrative.
You aim to (a) inform your reader on how to solve their problem and (b) lead them seamlessly to making a purchase.
A post full of irrelevant information or too many outbound links just distracts your reader- and steers them off the path to that all-important conversion.
So, always try to keep your posts clear, concise, and to the point.
Write with readability in mind
We’re all very busy people. We all have relatively short attention spans.
To keep your blog traffic on your page for as long as possible, you need to make your content super easy to read.
Given that the bounce rate for most websites is less than 8 seconds, you’ve got a very short window to get your point across.
Make sure you do the following so that your content is easily skimmable:
Include bold headings and subheadings as much as possible.
Keep sentences short (no more than 20 words).
Keep paragraphs short.
Use images and screenshots to break up the text.
Use bullet points or numbered lists where appropriate.
Include a bold CTA
We’ve said it before, and we’ll say it again: a blog without a call to action is like a party with no cake.
It’s not just upsetting; it’s unthinkable.
If your reader has enjoyed your content, this is your time to sell to them; so make it count!
Your CTA should tell your blog traffic exactly what it is you want them to do next, without being too pushy or intrusive.
For example, a small banner on the side or at the end of your content, or an exit-intent pop-up saying “Sign up for your free E-book” or “Download our free crash course” could be very enticing to the right reader!
Step 3: Lure them in
Create urgency
Ever made an impulse buy (or two)? You don’t really need that delicious cake, but it’s today’s special… and the price, well, it’s just too good to say no…
We’ve all been there.
The idea that something we want is only available for a limited amount of time can drive many customers to make a purchase or sign up on a whim.
You can add urgency in two ways:
In your content: Use language and data that convince your reader why they need to buy your product or sign up to your newsletter right now.
In your pop-up or content CTA’s: Offer time-sensitive or a limited number of freebies, coupons, or money-off deals.
Give something of value for free
Giving something away for free, otherwise known as a ‘lead magnet’, is a proven way to get leads.
Lead magnets encourage visitors to download/subscribe/watch something of value in exchange for their email address.
“Something of value” could be any of the following:
Style guides
How-tos
E-books
Content calendar
Travel tips
Vouchers, discounts, or freebies
Neil Patel, now one of the biggest online presences for content marketing, created $30,000-worth of advanced content marketing guides.
He shared every single one of them (several thousand times over) for free.
Why? Because the inbound traffic and conversion rate generated from his free guides would go off the charts, generating a lot more cash (through partnerships with big companies) than he would have gotten from selling them
Step 4: Nurture your leads into sales
Once you’ve got your lead, the real work begins.
The fact that your reader has given you their email address means they’re interested, but it could take some time before they become a paying customer.
Email marketing
Make sure you stay in touch with a well-thought-out, highly personalized, and consistent email marketing strategy.
At this stage, it’s good to warm your lead up a little further.
Rather than go in all guns blazing, trying to sell to them as soon as they’ve signed up, continue giving your lead something of value at no cost or commitment to them.
Show them that they’ve made the right decision in signing up by giving them more great content in a weekly newsletter, roundup, or by building an email course with educational content (you can then pitch your product/service at the end of the course).
To do this more effectively, we’d recommend using an email marketing automation tool like Drip or ConvertKit.
This is a great way to build trust between you and your lead and puts you in a better position to start selling at a later date.
The email identifies the lead as a new subscriber, which adds instant personalization.
Familiarity is being established through a drip-fed 3-part email series, creating expectation and intrigue.
Content is carefully worded as ‘gifts’. This puts the focus on your lead and less on your business.
Provides highly relevant and useful content to the lead.
Messenger bots
An increasingly popular way to stay in touch with your leads is through Facebook Messenger bots.
Bots can respond immediately to common questions, select useful/entertaining content according to the customers’ interests, and even process a sale.
If you’d like to give bots a go, I’d recommend using ManyChat or Chatfuel.
Make them an offer they can’t refuse
Once you’ve built a relationship with your lead, you can then make them a value proposition.
A value proposition provides both an insight into why your lead should become a customer, how they would benefit from your service/product, and, most importantly, an incentive.
One of the most effective ways to convert leads into sales is to follow up with a discount voucher for your product or service. Seven out of ten leads are proven to convert using coupons or discounts.
For example, you could offer 20% off a first purchase, 2-4-1 offers, or free shipping.
As we mentioned above, low supply creates high demand, so provide your special offer for a limited time only. This scarcity and urgency technique helps build a sense of exclusivity and value.
Remember: quick follow-ups and responsiveness improve your chances of conversion – so keep a close eye on your communication channels!
Retarget your audience
Is Google Analytics telling you you have lots of blog traffic but not enough conversions?
All is not lost.
There’s this clever thing called re-marketing: ads that follow your visitor as they browse through the web.
It’s a little creepy but quite effective. Ever wondered how brands that you were looking at earlier that day (or maybe earlier that week) will pop up on other sites or whilst you’re browsing your social media feeds?
The idea is that if someone has clicked off your page without making a purchase, you have another chance of redirecting them back to your site via your retargeted ad.
A new blog isn’t limiting you in any way. You don’t have to be small; just because you started something new, you can boost your site visits and conversion optimization.
Take responsibility. Focus on these two important content marketing strategies:
Create long-form, useful, and interesting content consistently
Promote the heck out of the content
Remember that your title plays an important role. For this reason, you should write catchy headlines and split-test them in your landing page optimization.
Use consistent and benefit-driven calls-to-action in your landing pages.
If you’re sending new visitors to your homepage, make sure that your homepage has a lead capture form – and a valuable lead magnet to give away – in exchange for the user’s email address.
With your new blog, spend less time driving traffic. Instead, focus on converting your current visitors into leads (this happens after they sign up to your email list).
Why is this critical? Well, for one, let’s assume that you’ve got 100 people on your email list.
If you take care of them and solve their problems, they can bring 1,000 new users to your blog.
In paid search advertising, the ability to measure the effectiveness of your campaigns is paramount. If you’re an Amazon seller using Google Ads to promote your products or store on Amazon. You’re likely no stranger to the challenge of tracking the performance of Google Ads. Understanding its impact on your Amazon sales. Thankfully, there’s a game-changing solution at your fingertips. In this comprehensive guide, we’ll look into how Amazon Attribution can help measure the success of your Google Ads campaigns on Amazon. We’ll explore the two ways to enable Attribution, i.e, doing it all manually and utilizing Amazon Ads APIs. These methods cater to different needs and preferences, empowering you to make informed decisions and optimize your advertising strategies. So, whether you’re already running Google Ads campaigns for your Amazon products or planning to do so, read on to discover how you can leverage Amazon Attribution to boost your conversions and sales to new heights.
What Is Amazon Attribution?
Amazon Attribution is a tool that lets you track, attribute, and optimize your non-Amazon marketing campaigns, so you can grow your Amazon business.
Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and email marketing impact sales on Amazon. It can also track traffic sent to a different website that ultimately converts on Amazon.
Access to Amazon Attribution is available through either the platform’s self-service console or through tools that already integrate with the Amazon Advertising API.
What Does Amazon Attribution Cost?
Amazon Attribution is available for free, which is great news for e-commerce owners.
Who Can Use Amazon Attribution?
Amazon Attribution is currently only available to sellers enrolled in Amazon Brand Registry, vendors, KDP authors, and agencies that have clients who sell products on Amazon. Users must be based in one of the following countries:
U.S.
Canada
Mexico
Germany
Spain
France
Italy
The Netherlands
Portugal
UK
Egypt
What Can You Track Using Amazon Attribution?
Amazon Attribution lets you track a range of metrics that can impact e-commerce sales, including:
Click-throughs
Impressions
Detailed page views
Purchase rate
Add to cart
Total sales
How Does Amazon Attribution Work?
Amazon Attribution uses parameterized URLs—essentially a tracking URL. When users click on the link and go to your store, Amazon can track precisely what they do.
It’s a bit like a combination of Facebook’s Pixel and Google Analytics. Everything users do once they click on your ad is tracked, and you can see it all in an easy-to-use dashboard.
What Can’t Amazon Attribution Do?
The only problem with Amazon Attribution is that you can’t send data back to ad channels. And that means you can’t use Amazon Attribution for retargeting purposes. This is different from the Facebook Pixel, which lets you use data collected by Meta to retarget people in new campaigns.
Unfortunately, Amazon doesn’t like you taking customers away from its platform. It also means you can’t use data from Amazon Attribution to fuel the automatic optimization features on Google and Facebook Ads.
4 Amazon Attribution Features You’ll Want to Try
Amazon Attribution isn’t just a URL tracking tool. It has several features marketers will want to leverage.
1. Full-Funnel Amazon Analytics
Amazon Attribution significantly increases the number of sales funnel data brands have access to. You’re not just limited to conversion data. Instead, Amazon lifts the curtain on how consumers interact with your product on their platform, providing metrics like clicks, detailed page views, and how many times customers add your product to their basket.
2. On-Demand Amazon Conversion Metrics
You can see campaign performance as and when it happens. Real-time reporting means marketers can optimize their marketing campaigns faster than ever before.
3. Customer Insights
Because of the wealth of metrics Amazon Attributes provides, marketers can understand how the users they send to their store behave once they get there. Are they adding the product to their basket as soon as they land on a page? Do they find a different product they prefer? Do they not buy anything at all? Amazon Attribution lets you answer all those questions and more.
4. Separate Tracking for Each Advertising Channel
Amazon Attribution lets marketers create different tags for every marketing channel. Facebook Ads, Google Ads, blog posts, social media posts, it doesn’t matter. You can make hundreds of tags, so you always get granular detail on the performance of every channel.
Why Is Amazon Attribution Such a Big Deal?
It’s not an overstatement to say Amazon Attribution could become a transformational tool for sellers and vendors. Before the tool was created, tracking off-Amazon marketing campaigns was an absolute nightmare.
There was simply no way to differentiate traffic from separate marketing channels. It was all dumped together.
Let’s say you made 500 sales, and you know that your own Amazon ads generated 100 of them. That leaves 400 sales that could have come from any marketing channel or even through an organic Amazon listing.
Do you see what a problem that is for marketers trying to find the best channel? There’s no way they can tell.
Amazon Attribution changes everything completely. Now marketers and brands can see precisely where each sale comes from, and that comes with a bunch of benefits.
4 Benefits of Using Amazon Attribution
“Why use Amazon Attribution in the first place?” I hear some of you ask. There are several reasons eligible brands should start using Amazon Attribution immediately. Here are my top three.
1. It Gives You Full-Funnel Analytics
If you run multiple marketing campaigns, keeping track of everything in one place is vital. That’s what Amazon Attribution gives you in the form of full-funnel attribution. You can measure the impact of all of your campaigns, how they interact with each other, and the extent to which they drive traffic to Amazon. Amazon Attribution covers all standard traffic metrics (impressions and clicks), but also Amazon-related metrics such as Add to Cart Clicks and purchases.
2. It Identifies the Most Valuable Marketing Channels
It’s not always easy to calculate the ROI of your non-Amazon marketing efforts, especially if you use multiple channels. Amazon Attribution allows sellers to see exactly which advertising efforts drive the most sales and provide the highest ROI. With a clear picture of what’s working and what’s not, store owners can focus on their most profitable channels.
3. It Optimizes Existing Campaigns
Amazon Attribution lets you understand how users interact with your store and the broader Amazon ecosystem. If traffic from one demographic converts better than others, you can optimize your existing campaigns to drive more users that do convert and fewer of those that don’t. Without Amazon Attribution, retailers have no way of knowing which campaigns are driving the most traffic to their store and no way of knowing which campaigns they should scale or optimize to improve their ROI.
4. It Can Drive More Sales
Some sellers may find the concept of sending external traffic to Amazon strange, but it’s becoming increasingly important. Amazon is becoming increasingly dominant in e-commerce. At the same time, the price of sponsored ads on the platform continues to rise.
How to Set Up Amazon Attribution
The first step to getting started with Amazon Attribution is filling out a signup form and logging in to your account.
Once your account has been approved and set up, you can start matching products to the campaigns you’re tracking:
Create a tag by clicking on the relevant advertiser’s name.
Click “New order.”
Select the “Set up an order” parameter.
Choose the product you want to link to by searching for your products and clicking “Add.”
Give a name and external ID to your attribution tag. I recommend being as obvious as possible with your name, so you know which link is which (Don’t forget you’ll have a separate tag for each of your products).
Choose where you’re going to place this link: Facebook, AdWords, etc.
The clickthrough URL is the URL of your product. Find your product on Amazon, copy the URL, and paste it here.
Click “Create,” and you’re done. You can now copy the Amazon Attribution tag and start using it in the wild.
FAQs
What is Amazon Attribution?
Amazon Attribution is a measurement and analytics tool that allows advertisers to track the performance of their off-platform advertising campaigns across various channels and devices, including social media, search engines, email, and display ads.
What is the benefit of Amazon attribution?
The main benefit of using Amazon Attribution is that it allows you to track the performance of your advertising campaigns across multiple channels and devices, giving you a more complete picture of your ad performance. This, in turn, enables you to make more informed decisions about your ad spend and optimize your campaigns for maximum ROI.
What are the main use cases of Amazon attribution?
You can use Amazon Attribution to measure the effectiveness of your off-platform marketing campaigns, find the best marketing channel for driving Amazon sales, and optimize your existing campaigns to drive more sales.
Is Amazon Attribution free to use?
Yes, Amazon Attribution is free to use for Amazon advertisers. However, there may be additional costs associated with running your advertising campaigns on other platforms.
Can I use Amazon Attribution with non-Amazon products?
No, Amazon Attribution is specifically designed to measure the performance of Amazon products and cannot be used to track the performance of non-Amazon products.
Conclusion
Amazon Attribution is the best way to track how off-site traffic performs on the Amazon platform. If you run external marketing campaigns for your Amazon store and are serious about optimizing your Amazon store, then Amazon Attribution is a must.
Not only can you optimize your marketing campaigns, but you can also increase conversions, too.
Managing multiple Google Ads accounts is hard enough to keep track of when you log in from one account to another. But Google has provided a tool where you can manage your accounts using a Google Manager account.
Generally, a Google Manager account is ideal for agencies, multiple collaborations with other brands, or if you have multiple clients that need to attend to their campaigns. This article will teach you all you need to know about the Google Ads Manager account.
What Is a Google Ads Manager Account?
With a single login in your Google Ads Manager account, you can manage all your other individual Google Ads accounts in one location. You can access other Google Manager accounts and their clients or projects by linking other Google Manager accounts with an existing one.
Thus, having access to other individual Google Ads accounts, you can simultaneously create your reports across those Google Manager accounts.
Later, you’ll see other features besides managing and having access to multiple Google Ads accounts and generating reports, such as efficient billing and testing ad campaigns.
What Are Google Ads Manager Accounts?
Google Ads Manager accounts are dashboards that allow you to manage multiple Google Ad accounts all in one place.
Rather than logging in to lots of different ad accounts with separate usernames and passwords, Google Ads Manager puts everything in one place, making it more convenient to manage your ads.
Originally called My Client Center, Google Ads Manager provides many benefits to organizations with complex marketing needs. You can:
Manage all your ads in one place
Access campaigns across different accounts
Control who has access to different accounts
Quickly monitor and compare performance across separate accounts
Consolidate billing to better understand your costs
If your business needs to access many different Google Ad accounts, then a Manager account might save you a ton of time and allow you to work far more efficiently.
Why You Should Use Google Ads Manager Accounts
If your business requires access to multiple Google Ad accounts, then a Google Ads Manager account can significantly boost your efficiency. Here are a few benefits of using this tool:
Save Time
Logging in and out of accounts takes time, and it also means you don’t get a complete picture of the data. The more information you have at your disposal, the easier it is to optimize your ads, and with a Google Ads Manager account, you bring all of this data together in one central place.
Improve ROI
Running paid ads is all about return on investment. If you’re not getting the right return, then there are other digital marketing strategies you could be focusing on. According to WebFX, the average small and medium-sized business spends between $108,000 and $120,000 per year on PPC. Google Ads Manager can ensure you’re making the most of your ad dollars.
Who Should Use Google Ads Manager Accounts?
Google Ads Manager accounts are ideal for businesses that run multiple ad accounts. The most obvious example is advertising agencies, but this also applies to businesses of all sizes that do a lot of PPC.
Ads Manager Accounts are particularly useful for marketing agencies because you can seamlessly integrate with clients’ accounts.
This makes life easier, but it also makes the data much more powerful. If you have all the insights from 100 clients in the same industry all together in one place, it’s much easier to identify where campaigns are going well or where there’s room for improvement.
Plus, this type of account enables clients to share access to their Ad accounts securely. The client doesn’t have to share their passwords or bank details, and they’re still able to make changes to the account or unlink from the manager account if they wish.
While marketing agencies are most likely to be running paid ads on a scale where they benefit from Google Ads Manager Accounts, there are also plenty of other companies that run multiple ad accounts.
Large companies with multiple departments may have separate marketing teams running their own Google Ad Accounts. Although it’s important to make your marketing specific and targeted, which the multiple ad accounts allow for, you also need to have a clear view of the big picture.
Bringing your accounts together under Google Ads Manager allows you to combine the individuality of segmented marketing with the benefits of greater oversight and analysis.
How Many Ad Campaigns Can Be Used in Google Ads Manager Accounts?
The more Google Ad accounts you need to manage, the more Google Ads Manager becomes beneficial. While you can have up to 20 Ad accounts on one email, Google Ads Manager makes them much easier to manage, and beyond 20 accounts is almost a necessity.
No matter what type of campaigns you’re running, you need to have oversight, so Google Ads Manager can be beneficial.
Here are some campaigns where Google Ads Manager can make a difference:
Google Ad Campaigns With Multiple Collaborators
Large paid advertising campaigns often have multiple collaborators, including managers, paid ad experts, and team leads. All of these people need access to the account, but you don’t want to share passwords and grant unlimited access.
If you’ve got hundreds of campaigns, you want people to have easy access to the parts they need without having to share sensitive non-essential details.
While a regular Google Ads account allows you to do this, it’s very time-consuming to update permissions on multiple accounts constantly. Instead, Google Ad Manager will enable you to share access securely from a central point.
When you manage multiple ad campaigns and have multiple stakeholders, Google Ads Manager is a great way to smooth out the process.
Google Ad Campaigns Targeting People at Different Points in the Sales Funnel
One of the main benefits of paid ads is the ability to target very specific groups of people. When you run an ad on Google, you’re not just putting it out there and hoping the right people find it; you set specific parameters that ensure your message reaches the right people.
For example, you might segment your audience based on where they are in the sales funnel. When you do this, though, you’ve got to be highly organized to optimize each stage of the funnel.
When data is spread out across lots of different accounts, it’s almost impossible to keep track of performance across segments. You need to quickly access all your campaign data and make changes based on specific insights. To do this, you need everything to be in one place.
This offers a huge opportunity to stand out, as 76% of marketers aren’t using behavioral data to target customers with relevant ads.
Google Ad Campaigns Where Analytics Overlap
The key to optimization is in the analytics, and when you have the data from hundreds of campaigns all in one place, you’re much more likely to get those crucial insights you need.
Most of your ad campaigns will have some similarities. Maybe they target the same audience, they’re in the same niche, or they target the same point in the sales funnel.
While every campaign should be unique, there’s also a lot you can learn from comparing similar campaigns.
When you have all your analytics in one place, you can use them to spot trends you otherwise wouldn’t be able to see.
For example, you might have 20 different campaigns all targeting people at the decision stage of the sales funnel, and one is performing particularly well. Even if your campaigns are in completely different industries, you can use the data to isolate why that one campaign is doing so well and find ways to implement it in other markets.
The more data you have, the more useful it becomes, and Google Ads Manager allows you to bring all your analytics together in one place.
Google Retargeting Ad Campaigns
Retargeting is an incredibly useful tool for marketers, and Google Ads Manager makes retargeting even more powerful.
When people click on your ads and visit your website, they’re added to your remarketing audience through browser cookies, allowing you to target them with very precise ads. People who have already visited your site are more likely to become customers, which might be a great way of boosting your ROAS (return on ad spend).
Need help setting up retargeting ads? Here’s my A to Z on setting up your retargeting with Google.
Google Ads Manager helps you better use retargeting data by allowing you to piggyback off all the hard work you’ve done on other campaigns. For example, if one specific type of audience or ad works well in one vertical, you can test it in others.
How to Set Up and Use Google Ads Manager Accounts
Setting up a Google Ads Manager account and linking all your ad accounts is simple, and it might make your life a lot easier.
Answer a couple of quick questions about the number of page views your website gets and whether or not you have an AdSense account.
If your website has more than one million page views per month, you’ll be directed to get in touch.
Fill out the contact form with information about your business.
A Google representative will contact you and help you with your setup.
If your website has fewer than one million page views per month:
Create a new AdSense account or sign in to your existing one
Name your account
Select what you’re using your account for
Choose a timezone
Select the currency you want to use for your campaigns
Accept the terms and conditions
Click on save, and you’re ready to go
Once your Google Ads Manager account is ready, you can start to link your ad accounts or those of your clients:
Click the link existing account (next to create an account).
Enter the client account’s Google Ads ID (this is the ten-digit number in the top-right corner).
The client account will receive a request to link to the Ads Manager in its account.
The client account needs to accept the request.
The client account chooses the level of access it grants: administrative, edit, or view.
Once the client accepts the request and grants you administrative access, you can manage that Google Ad account.
It only takes a few minutes to set up a Google Ads Manager account and link as many Google Ad accounts as you wish, but it can save you a whole lot of time when it comes to managing your paid ads.
Conclusion
Google has made it easier for you to navigate multiple Google Ads accounts with a manager account.
Features such as consolidating billings, generating reports, and bulk actions on your Google Ads Manager account have a simplified user design. Although other features may be a bit complex to understand, like testing your ad campaigns.
With such complex features, you must know further about test objects, a development site, and ad tags. But all in all, the Google Manager account is convenient since everything is in one place! Make the most out of Google by boosting your search engine rankings using its other platforms and features.
Live streaming pre-recorded videos on Facebook offers a unique way to engage audiences. This method allows creators to broadcast content as if it were happening in real-time, enhancing interaction with viewers. Using streaming software like Castr, users can upload pre-recorded video files and stream them live on their Facebook page. This allows users to leverage live video to enhance engagement and reach. This approach is perfect for those who want to schedule a live event without the pressure of being live directly.
Castr directly integrates with Facebook, allowing users to stream pre-recorded videos with just a few clicks. Our pre-recorded streaming service also supports streaming on multiple platforms.
In this blog post, I’ll show you how to livestream pre-recorded videos on Facebook.
How To Stream Live On a Facebook Page From a Desktop Using Pre-Recorded Videos:
The first thing you need is the “Stream Key” from your Facebook page. This is a unique key that every page has. It enables us to use the streaming software we need.
Here is how you can get it:
Go to your Facebook page and click on Publishing Tools > Video Library > +Live.
Save
You will see a pop-up. Copy the “Stream Key”.
Save
As per Facebook: Keep the Stream Key a secret. Anyone can use them to stream videos to their post. This stream key is valid for seven days. Once you preview the video, you have up to 5 hours to go live. If you need more time, create a new stream key.
Click on Next. You will see the “Create Live Video” screen as shown below.
Save
Do not close this window.After we configure the streaming software, we will use the screen above to go LIVE.
Configuring Open Broadcaster Software (OBS) For Streaming Pre-Recorded Videos As ‘Live’ Video On Facebook:
Download and install Open Broadcaster Software (OBS) for your computer’s OS.
Open the OBS application.
Click on Settings > Stream and then paste the stream key in the Stream key field.
Click on OK.
Save
Now, click on the + icon in the Sources field and select VLC Video Source.
Save
Now, we need to create a playlist. This playlist could consist of one video or more. It depends entirely on your goal. For this tutorial, I’m streaming only one video.
Give a name to the playlist and click OK.
On the next screen, you should configure how you want the stream to happen. For example, live streaming should work only when the software is running in the foreground, or you can set it to stream even when the software is minimized.
In my case, I’m letting it stream even after the video is minimized by using the option “Always play even when not visible”.
You can add as many videos as you like by clicking the “+” icon.
Save
Click on OK to add this video to your streaming list.
Mute the Mic/Aux.
Click on Start Streaming.
Save
Now, go back to the Facebook window and click on GO LIVE.
Save
If you have followed all the steps mentioned above, you will see a screen like this:
Save
You should test this first as a trial video to get the hang of how OBS and this whole “pre-recorded live streaming” thing work.
However, there are a couple of issues that you may face:
You need to end the live stream manually. If not, the stream will continue in a loop.
Streaming video from the 0.00-second mark on Facebook: You can overcome this by configuring the streaming delay in OBS Settings > Advanced.
Save
OBS is indeed one of the best free solutions for live streaming pre-recorded videos. Many other solutions offer advanced features that could be better for any digital marketing company acting on behalf of a client.
Here are some popular (paid) solutions:
Ecamm Live (free trial, then a one-time purchase of $79)
Onestream. live
For a blogger or startup that is looking for a free solution, OBS is the best bet.
Go ahead and stream some of your existing videos on your Facebook page. It may take 2-3 times before you get the whole process right, but if you follow these instructions, you should have no problem.
After you try, come back and let me know how it goes. I look forward to hearing about your experience!
An H1 tag is the HTML used to create the main title on a webpage and helps indicate the page’s primary topic to visitors and search engines. It contains an opening <h1> tag, the title text, and a closing </h1> tag.
In this guide, I’m not just going to sing the praises of content marketing. Instead, I’m going to take a deep dive into something that most people don’t talk about: a tiny slice of content marketing called H1 tags.
Truth be told, most SEOs, content marketers, web developers, and marketers know a little bit about H1s. That can be a problem, though; we’re so used to hearing about H1s, using H1s, and talking about H1s, that we don’t stop and think abouthow to write them in a way that appeals to users and search engines.
You’re different, though. You’re reading this article, and are going to learn the exact method for producing great H1s that will take your content marketing to the next level.
What Is an H1?
The H1 is an HTML tag that indicates a heading on a website.
Let me unpack that.
HTML: This stands for Hypertext Markup Language. Most websites use this language to create web pages.
Tag: An HTML tag is a snippet of code that tells your web browser how to display the content.
Heading: HTML has six different heading tags: H1, H2, and so on. The H1 is considered the most important tag, and the H6 is the least important. The tags are often formatted from largest (or most important) to smallest (or least important).
If you were to create an H1 in HTML, it would look like this:
<h1> Hi, My Name is Header One! </h1>
The importance of the H1 tag for SEO
In search engine optimisation (SEO), the H1 tag is particularly important as it helps Google and other search engines to understand the structure and main content of the page. Effective use of the H1 tag helps to increase the relevance of a website for certain search terms and can positively influence the ranking within the search results.
The ideal headline structure for Google
The perfect heading structure comprises exactly one H1 heading, followed by H2 and then H3 headings, etc., similar to the table of contents of a book. Avoid illogical sequences in favour of a structured hierarchy.
H1 (book title)
H2 (chapter)
H3 (sections)
H4 (subtopics)
H2 (chapters)
How to check the headings on your website
There are two free ways to check the use of the H1 tag on your website: The first tool is Onpage.org*, which is free for websites with up to 200 pages.
The second tool, Seorch.de, enables a quick check. Here you can enter a link (e.g., a blog article) and an optional keyword to be optimised.
After a few seconds, you will receive a detailed analysis that also checks the headline structure of your website. If H1 headings are used more than once, you will be notified immediately.
In this example, the H1 heading only appears once:
In this example, the H1 heading unfortunately occurs more than once:
Changing the heading type in WordPress or Joomla
In WordPress, you can write your heading in the editor, select it, and choose the type of heading in the “Paragraph” drop-down menu.
In Joomla, it works in a similar way: open a post, select the heading, and choose the desired formatting in the “Paragraph” dropdown.
If the H1 heading is integrated into the template
Sometimes the H1 tag is permanently integrated into the template. It is then difficult to make changes without programming knowledge. However, a developer can usually remedy the situation in 15 to 30 minutes. If you don’t have the budget, it’s worth looking for a different template. Before choosing, you can check the template with tools such as seorch.eu for the correct use of the H1 tag.
Further SEO tips for the H1 heading
To create the perfect H1 tag for SEO, there are a few more important aspects to consider that go beyond the basic guidelines:
1. Keyword in title tag
The H1 tag should contain the main keyword or phrase that the page is being optimised for. This helps search engines to quickly recognise the focus and content of the page. Placing the keyword at the beginning of the title can be particularly beneficial.
2. Clarity and precision
The H1 headline should clearly and precisely reflect the content of the page. Avoid overly creative or vague wording that does not immediately indicate what the page is about. A direct, meaningful headline is beneficial for both search engines and visitors.
3. Understand user intention
Understand the intention of users searching for the main keyword and design the H1 tag to match this intention. This not only improves SEO but also the user experience, as visitors will find what they are looking for faster.
4. Uniqueness on the page
Whilst each H1 heading on your website should be unique, it is equally important that there is no confusion between the H1 tag and other headings or elements within a page. Make sure the H1 heading stands out and serves as the primary focal point.
5. Headline length
Keep the H1 heading to an appropriate length. Headings that are too short can be insufficient to explain the content and purpose of the page, while headings that are too long can be overwhelming and get cut off by search engines. Finding a balance that effectively communicates the content is key here.
6. Consider branding
If possible, include the name of your brand or business in the H1 heading, especially if the brand is a relevant keyword. This can strengthen brand recognition and improve click-through rates, especially for search queries targeting the brand.
7. Consider responsive design
Make sure that the H1 tag and the headline are also easy to read and appealing on mobile devices. Responsive web design ensures that your content looks good on all devices, which can also improve visibility and rankings.
By taking these advanced guidelines into account, you can create an H1 tag that is not only optimised for SEO but also improves the user experience and increases the clarity and relevance of your website.
How to Optimize H1s Conclusion
If you’ve read this article, you know more about H1 tags than most people. There have been plenty of trends in SEO that have come and gone, but H1s have never lost their significance.
There are numerous misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others are unaware of the impact it can have on sales.
In this article, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline tips for improving and protecting your brand’s online image.
What is Online Reputation Management in Digital Marketing?
Online Reputation Management (ORM) is the practice of monitoring, influencing, and maintaining the public perception of a business, individual, or organization. Originally rooted in public relations, reputation management was once focused on media coverage, advertising, and word-of-mouth.
However, with the rise of online platforms, it has evolved into a digital strategy that plays a crucial role in how customers view a brand.
Today, reputation management extends beyond just traditional media. Online reviews, social media comments, and search engine results have become key drivers of public opinion.
Factors That Contribute to Online Reputation Management
Online reputation management is shaped by several factors that interact across different media types. These factors include owned, paid, earned, and shared media, as well as the influence of review sites.
1. Owned Media
This refers to content your business creates and controls, such as employee and customer stories, user-generated content (UGC), reviews, webinars, and other brand-created materials. These assets help build trust and provide direct communication with your audience.
When managed well, owned media can reinforce positive perceptions of your brand and provide a platform for transparent engagement.
2. Paid Media
It involves strategies like sponsored social media posts, lead generation campaigns, affiliate programs, and native advertising. These efforts allow you to:
Amplify your message
Reach new audiences
Highlight key strengths
While paid media can help promote your brand, it must align with your values to maintain credibility.
3. Earned Media
Earned Media is a result of public relations efforts, influencer marketing, and media coverage. This type of media is earned through positive actions and can help build your brand’s authority. It’s often seen as the most trusted form of promotion, as it comes from third-party sources.
4. Shared Media
Shared Media focuses on community-driven efforts such as partnerships, co-branding campaigns, and organic social media posts. These shared experiences and collaborative efforts help grow your reputation by showcasing how your brand interacts with others.
5. Review Sites
It plays a crucial role in shaping your online reputation. Your business’s star rating follows you across the web and is often the first thing potential customers see.
As mobile search continues to grow, reviews are easier to find, making it critical to maintain a positive reputation on platforms like Google, Yelp, and other industry-specific review sites.
Why Does Reputation Management Matter?
Reputation management is crucial to your business’s success in the digital marketplace. While having great products and low prices are important, what people say about you online can make or break your brand.
Brand Image
When people search for information about your business, everything they find contributes to how they perceive your brand. Strong reputation management ensures that this perception is a positive one.
This is particularly crucial online, where both positive and negative experiences are often shared on social media and review platforms, where they can last indefinitely.
Risk Mitigation
Reputation management requires proactive action, which is essential for preventing crises and minimizing risks—two key factors in business growth.
Regularly monitoring your reputation allows you to spot negative trends or potential issues early, giving you the opportunity to address them before they escalate into major problems.
Business Expansion
A strong reputation has a compounding effect. As your reputation improves, you attract more customers, creating momentum for business growth.
In the past, building a reputation was a slow process, often happening offline. Today, the internet accelerates this process, making it easier than ever to generate positive attention.
Investor Relations
Your online reputation matters not only to your customers but also to potential investors. Investors increasingly turn to the internet to assess businesses before committing to investments.
A strong online presence and positive reputation can be a deciding factor when it comes to attracting investment and securing long-term business growth.
Consumer Insights and Trust
When potential customers research your brand online, their perception is shaped by reviews, social media, and other public content. A positive reputation helps build trust, which can be the deciding factor when they choose between your business and a competitor.
Employee Recruitment
Your company’s reputation isn’t just important for attracting customers—it also affects your ability to recruit top talent. Job seekers often research potential employers online before applying, and a strong reputation can make your business stand out.
Changing the Narrative
If negative content or misconceptions arise, ORM gives you the tools to address and correct them. By actively managing your reputation, you can change the story people tell about your business and steer it in a more positive direction, reinforcing your values and strengths.
Understanding Your Customers
Reputation management helps you better understand what your customers think and feel about your brand. By monitoring reviews, comments, and feedback, you can gain valuable insights into their experiences and preferences.
Getting Ahead of Issues
A key aspect of reputation management is identifying potential issues before they become major problems. By monitoring feedback and social media, you can spot emerging concerns early and address them quickly.
How to Build, Maintain, and Repair Your Online Reputation
Building, maintaining, and repairing your online reputation is essential for any business. Whether you’re just starting, working to preserve a strong reputation, or trying to recover from negative feedback, there are practical steps you can take to strengthen your brand and move forward.
Select the Right Online Reputation Management Tool
To manage your reputation effectively, you need to know what people are saying about you. Monitor social media, search engine results, Google reviews, and other review sites to identify strengths and vulnerabilities.
This process can be time-consuming, so using specialized tools or software can help you track and analyze feedback efficiently.
Conduct a Comprehensive Audit of Your Online Presence
Your reputation is shaped by platforms you don’t control, like social media, news articles, and review sites. Monitoring these channels helps you understand public sentiment and identify issues.
Use sentiment analysis tools to pinpoint unhappy customers and the reasons behind their complaints. This information can guide your responses and help shape targeted campaigns to address key concerns.
Prepare to Respond to Reviews and Social Media Comments
Be ready to address feedback promptly, especially negative reviews, as they can influence potential customers. Responding shows you value customer opinions and are willing to make improvements.
Even negative feedback is an opportunity to rebuild trust, improve your service, and turn dissatisfied customers into loyal advocates. Highlight positive reviews to showcase your strengths and boost your brand image.
Follow Up and Resolve Customer Concerns
When a customer reaches out with a complaint or posts a negative review, they want a quick and empathetic response.
Failing to address their concerns can harm your reputation, so you must resolve their issues and follow up. Encourage customers to share their positive experiences after you’ve addressed their concerns to reinforce your commitment to excellent service.
Take a Proactive Approach to Reputation Management
Most customers leave negative feedback and hope for a resolution. Take the initiative to reach out on social media or review platforms, offering solutions and showing understanding.
A thoughtful and proactive response can not only resolve the issue but also turn detractors into advocates, enhancing your online reputation.
Assess and Improve Your Brand Experience
Every interaction customers have with your brand—whether through social media, purchasing, or customer support—shapes their perception.
Regularly assess and improve these touchpoints to ensure a seamless experience. Positive interactions lead to better reviews and stronger customer loyalty, boosting your overall reputation.
Highlight and Promote the Best Aspects of Your Brand
Online reputation management isn’t just about addressing negatives—it’s also about showcasing the best aspects of your brand. Share your mission, values, accomplishments, and reasons customers should trust you.
Promote this positive content across multiple channels, including owned media, social platforms, and even third-party endorsements like positive news stories. Optimized, positive content can also help push down negative search results, building a stronger digital presence.
Encourage Satisfied Customers to Leave Positive Reviews
Positive reviews, especially on platforms like Google, can significantly improve your online reputation. Make it easy for satisfied customers to leave feedback by providing direct links or using tools like Google Connect.
Anticipate Trends and Stay Ahead of the Curve
Being proactive is key to long-term online reputation success. Monitor emerging trends that align with your brand values—such as sustainability or inclusivity—and incorporate them into your messaging.
Highlighting these trends through social media and marketing efforts not only shows you’re relevant but also encourages positive sentiment over time.
Develop and Share High-Quality Content
High-quality content, such as blog posts, videos, infographics, or case studies, positions your brand as a trustworthy authority in your industry. By focusing on your audience’s needs, you can establish credibility and foster positive associations with your brand.
Consistently publishing engaging content also helps to drown out any negative mentions, giving potential customers a more favorable impression.
Enhance Your Online Visibility with SEO Optimization
SEO is essential for ensuring your content reaches the right audience. Optimized content ranks higher in search engine results, helping your brand stay visible while pushing negative search results further down.
By targeting relevant keywords, improving website performance, and earning backlinks, you can strengthen your brand’s presence online and maintain a competitive edge.
Continuously Monitor and Manage Your Brand’s Reputation
Reputation management isn’t a one-time effort—it requires continuous attention. Regularly track your brand’s mentions on social media, review sites, and news platforms to stay aware of public sentiment.
Tools like Google Alerts or specialized reputation management software can make monitoring more efficient.
How to Choose the Best Online Reputation Management Software for Your Business
Choosing the right online reputation management software is crucial for effectively monitoring and improving your brand’s image. Here are some key factors to consider to make sure you pick the best tool for your needs:
Does it support teamwork? Your reputation management software should make it easy for multiple teams to collaborate.
Can it grow with your business? Look for a solution that introduces updates quickly and is user-friendly, even as new functionalities are added.
Does it integrate with key platforms? Check if the software connects with the social media platforms, review sites, and other channels that matter most to your business.
What kind of reports does it provide? Choose a tool that gives you clear insights into your progress.
Does it use AI and automation? Ask about the current capabilities and plans for AI-powered tools to ensure the software stays ahead of the curve.
By answering these questions, you’ll find a tool that aligns with your goals and makes managing your online reputation easier and more effective.
What To Do if Your Company is Subjected to an Online Reputation Smear Campaign
Dealing with a smear campaign against your company can feel overwhelming, but there are effective strategies to counter it and restore your image. Depending on the severity of the situation, here are steps you can take:
Leverage Aggressive SEO
One of the best defences against negative publicity is to improve the visibility of positive content about your brand. An effective SEO strategy focuses on boosting high-quality, relevant content—whether it’s from your website or third-party sources—to rank prominently on search engine results pages (SERPs).
Remove Harmful Reviews
If a review contains false information, abusive language, or is intended to harm your reputation, it may violate the platform’s guidelines.
Work swiftly to flag and report such content for removal. For particularly damaging reviews, consulting legal experts or reputation management professionals can help you respond quickly and effectively.
Conduct Online Investigations
In extreme cases, where malicious actors are targeting your brand with untraceable threats or fake accounts, hiring skilled cyber investigators may be necessary.
These professionals use advanced techniques like email tracing, data analysis, and cross-referencing to identify attackers and build a case against them.
Here are tips to protect your online reputation management
Become Well Respected
Building and maintaining trust in your business can protect you from online smear campaigns.
Be Radically Transparent
Share the good — and the bad– about your company to build trust.
Monitor What People Say About Your Brand
You can’t protect your reputation if you don’t know what people are saying.
React Quickly and Politely
A prompt “Thanks for making us aware of the problem. We are working on it and will get back to you as soon as possible.” is better than a late reply with more information.
Address Criticism
Don’t ignore criticism; responding quickly shows you care about your customers.
Pay Attention to Your Google Results
If the words “scam” or “ripoff” are associated with your brand, it is time to take action. A strong SEO strategy can protect your brand by pushing down negative feedback.
Learn From Your Detractors
Criticism can be the chance to learn more about your audience and craft a better message in the future.
. Attack Your Illegitimate Attacker
Sometimes, if you don’t sue or push back against detractors, they might do it again.
Learn From Your Mistakes
If you’ve made a misstep, own up to it and take action to fix the issue.
Ask For Help If Necessary
If your online reputation management efforts are not enough to protect or restore your brand image, you have the choice to request help from a professional.
Conclusion
Managing your online reputation starts with listening to what your customers have to say and finding ways to connect with them. Replying to online criticism is crucial, and building an SEO strategy is crucial, but it might not be enough to protect your brand from smear campaigns. In those cases, it might be time to get professional help.
Before choosing the right project management software for an organization, stakeholders evaluate and compare the topmost available options. There are at least over 100 project management software solutions in the market with unique strengths and areas of focus. Thus, choosing the project management software that best fits your team’s needs gets difficult.
To make it easy to decide, I have researched, tested, reviewed, and compared the most popular project management tools with my team. Based on my observation and analysis, I have shortlisted the best tools to feature on my project management software comparison list.
Along with the features of good project management software, I have kept ease-of-use, learning curve, pricing, and scaling at the core of my comparison. This is because I believe first-time users of project management software need beginner-friendly software that is easy to use, budget-friendly, easy to learn, and scalable.
I have explained for ‘whom’ and ‘what’ each software is “best for”. For example, ProofHub is best for ease of use, Wrike is for advanced dashboards and analytics, and Asana is for workflow automation.
Read this comprehensive comparison and review of top project management software to make an informed decision.
Key features of project management software
Certain features must be present for software to be qualified as project management software. Each software has its nomenclature of features. That’s why we will look at the top capabilities of project management software for ease of understanding.
Ability to break a project into tasks and create a project plan: Project management software must allow you to break a project into smaller tasks and subtasks. It is necessary to create a plan for the project. As tasks in a project are interdependent, it should provide you with capabilities like a Gantt chart to plan, set, and manage dependencies.
Task management: Project management software must provide you with the capability to create, delegate, and track the progress of tasks. This is because the purpose of project management is to complete a project within budget and time. It can happen only when you have control over project tasks.
Communication and collaboration: Working in a team productively relies heavily on effective and efficient collaboration. Project management software must allow you to communicate with a team in real time and collaborate on shared files.
Reporting and dashboard: There are multiple stakeholders in a project. Project management software must provide you with the capabilities to create project reports so that you can share progress with stakeholders easily to make quick, data-driven decisions.
Resource management: Resource allocation and management are a crucial part of project management. Project management software must provide you with the capabilities to view the workload of the resources so that you can easily reschedule the resources to complete a project on time. Calendar, time tracking, timesheets, and resource utilization reports are some of the top features used in resource management.
These are the five must-have function areas that project management software needs to address. You must look for these features when choosing project management software. However, the list of features and capabilities can include integrations, automation, customization, AI assistance, and more.
Project management software comparison chart
Sr. No.
Tools
Best For
Who Is It For
Pricing
1
ProofHub
Best for beginners
For growing teams
From $46 per month for unlimited users
2
Wrike
Best for enterprises
For large teams
From $10 per user per month
3
monday.com
Best for visual work management
For mid-sized teams
From $27 per month for 3 users
4
Basecamp
Best for simplified project collaboration
For small to mid-sized teams
From $15 per user per month or $299 per month for unlimited users
5
Trello
Best Kanban boards for simple task management
For small teams
From $5 per user per month
6
Jira
Best for software development teams
For large teams
From $8.60 per user per month
7
Asana
Best for integrations and automation
For mid-sized to small teams
From $10.99 per user per month
8
ClickUp
Best for an extensive set of native features
For large teams
From $7 per user per month
9
Zoho Projects
Best for end-to-end work management
For small to mid-sized teams
From $4 per user per month
10
Scoro
Best for project resource and finance management
For small to mid-sized teams
From $26 per user per month
11
Smartsheet
Best for spreadsheet-based work management
For large teams
From $9 per user per month
Top project management software review and comparison 2025
Here is my in-depth and detailed project management software comparison:
1. Scoro: Best for project resource and finance management
Scoro is a project management software that helps you take control of your finances. It helps you manage a project’s finances with four simple steps: create a quote for the project, plan and book resources, create tasks and track progress, and issue invoices. Every task is tracked, billed, and accounted for.
Why is Scoro best for project resource and finance management?
Most of the project management software offers basic built-in budgeting, resource planning, and invoicing capabilities and relies on third-party apps for time tracking, budgeting, and invoicing.
However, Scoro comes with an advanced level of resource management and billing features and is designed for these functions. For example, you can define the charges of the resource based on the role.
Also, you can plan the resource capacity based on availability using advanced workload charts and percentage allocation.
Like this, it has a suite of features oriented towards budget and resource management.
Thus, it is an ideal project management software for agencies that need advanced project finance and resource management capabilities.
Key features
Quotes to estimate project costs and convert them into projects
Booking to visualize resource capacity and book your team
Task management to collaborate on tasks with team members
A planner to visualize projects on the calendar
Time tracker to track time spent on tasks, and invoices to convert tracked time into invoices automatically
Pros
Integrates project management with financial tracking
Manage contacts, leads, and deals in one place with Pipeline
Cons
Comes with a steep learning curve
Pricing is not suitable for small businesses
Pricing
Scoro offers four paid plans:
Core: $19.90 per user per month, billed annually
Growth: $32.90 per user per month, billed annually
Performance: $49.90 per user per month, billed annually
Enterprise: Custom pricing
Ratings
Capterra: 4.6/5
G2: 4.5/5
2. Wrike- Best for enterprises
Wrike is a work management solution designed for enterprises. It brings projects, documents, people, and reports to one place to work together effectively.
I found the Wrike architecture similar to ProofHub in my testing. You create a project, add tasks to it, and each task has its dedicated space to collaborate with a team, such as @mentions to tag people, attachments to share files, and proofing to review files. Just like ProofHub, you need to change the status of a task to move it from one stage to another in a workflow designed for the project. However, I recommend Wrike for enterprises.
Why is Wrike best for enterprises?
First, Wrike is too costly for small and medium-sized businesses.
Second, its suite of features is designed for enterprises.
For example, it has ‘customizable dashboards’ that come with advanced analytics and BI to analyze and compare multiple projects across a portfolio.
Similarly, it has ‘advanced budgeting and resource bookings’ to estimate and track financials across all your projects in the portfolio in one place.
In addition to that, the platform also offers enterprise-grade security.
Offering all these features comes at a higher price point.
Also, this extensive range of advanced features makes Wrike difficult to learn. You need to invest in training the team to learn the tool. Enterprises have huge resources to train teams. Thus, Wrike is the best project management software for large companies with extensive resources.
Small and medium-sized businesses with less complex project operations may not need all the advanced features of Wrike. They might need a platform with simple task management, reporting, and tracking capabilities, such as ProofHub.
Key features
Advanced project resource planning, budgeting, and scheduling capabilities
Gantt charts are used to create a project schedule and manage dependencies
Real-time collaboration with file attachments, cross-tagging, and Wrike Document Editor to corresponding tasks
Powerful, customizable, real-time dashboards to overview project progress
Workload charts and real-time reports to manage and reschedule resources
Pros
Granular administration to control and manage access
Advanced security features such as 2FA, SSO, and SOC2, ISO27001, and HIPPA compliance
Cons
Steep learning curve. Requires training for the team members to learn Wrike
Higher pricing tiers can be expensive for small teams
Advanced features are reserved for premium plans only
Pricing
Wrike offers five plans:
Free: With limited features
Team: $10 per user per month, 2-15 users, billed annually
Business: $25 per user per month, 5-200 users, billed annually
Enterprise: Custom pricing, 5 to unlimited users, billed annually
Pinnacle: Custom pricing, 5 to unlimited users, billed annually
Ratings
G2: 4.2/5
Capterra: 4.3/5
3. monday.com: Best for visual work management
Monday.com is a popular work management platform that has made its name for its intuitiveness and customization. To manage projects on monday.com, you need to create a board for each project, add tasks and subtasks to it, and use the custom fields to add all the details required to complete a task.
Like Wrike and ProofHub, you can delegate tasks, share files, and view the tasks in multiple views like Gantt and Kanban. Though monday.com does not have real-time chat like ProofHub. It has a discussion space for every task to collaborate with the team on tasks in real-time.
Recently, monday.com has greatly improved its automation and integration capabilities, making it comparable to Wrike for enterprises. It is a great solution for large to mid-sized teams looking for a modern-day, intuitive work management solution.
Why is monday.com best for visual work management?
First, monday.com has a spreadsheet-like interface but is far more intuitive, and second, the platform uses a lot of different colors (I call it colorful software). This makes it easy to visualize progress.
Key features
Goal & strategy to set company and project-level objectives
Resource and workload management to visualize resource capacity and plan resources
Project planning with Kanban, Gantt, and Calendar
Integration and automation to automate the workflow
Pros
Highly intuitive interface
Easy to build automation
Cons
Learning curve due to a wide range of features
Limited built-in communication features
Less flexibility in the pricing
Pricing
Monday.com offers five plans:
Free: $0 for up to 2 users
Basic: $27 per month for 3 users, billed annually
Standard: $36 per month for 3 users, billed annually
Pro: $57 per month for 3 users, billed annually
Enterprise: Contact sales for pricing
It does not charge you per user. Instead, it charges you for a group of users. The minimum group is 3 users. Custom pricing for more than 40 users in each plan.
Ratings
G2: 4.7/5
Capterra: 4.6/5
4. Basecamp: Best for simplified project collaboration
Basecamp is an ideal software choice for teams looking to simplify and streamline project collaboration. It does not come with the complexity of monday.com or Wrike, but rather uses simple project pages where tasks, files, discussions, and everything related to the project are present. You can communicate with team members in real time, plan resources, and track progress with reports.
Why is Basecamp best for project collaboration?
Basecamp creates a project page for each project and adds tools like Message Board, To-Dos, Docs & Files, Chat, and Schedule for each project to simplify and streamline collaboration. Thus, all the data, discussions, and documents of the project are stored in one unified place.
Key features
Message boards to collaborate with the team and share project plans & updates
Calendar to plan the project’s timelines, milestones, and deadlines
Chat for one-on-one or small group chats
Docs & files to share, access, and collaborate on documents
Basic reports to track progress
Pros
Easy to use with a minimal learning curve
Simplify and streamline project collaboration
Cons
Basic reporting capabilities
Lack of project planning features
Pricing
Basecamp has three plans:
Free: Run one project at a time
Plus: $15 per user per month, unlimited projects, billed annually
Pro Unlimited: $299 per month for unlimited users, billed annually
Ratings
G2: 4.4/5
Capterra: 4.5/5
5. Trello- Best Kanban boards for simple task management
Trello by Atlassian is a popular Kanban board-style task management software that is known for its intuitiveness, ease of use, and simplicity.
The platform has a simple system of boards, lists, and cards to manage the entire work. To manage a project, you need to create a board. Each board contains lists that showcase a stage in the workflow, and each list contains cards that represent tasks.
Cards are the space that keeps your important information related to a task, such as due dates, files, and conversations, in one place. All of the collaboration happens on the cards to streamline operations.
If you need a visually intuitive tool like monday.com but without its advanced capabilities and complexity, then Trello is the best project management software for small teams.
Why is Trello best for simple task management?
Trello strikes the perfect balance between the board, lists, and cards. It does not complicate the platform with an extensive range of features. This makes it easy to use, set up, and learn. Advanced capabilities are accessed through power-ups and integrations. However, Trello has announced features like Inbox and Planner to extend its task management capabilities.
Key features
Customizable Cards to capture all the important information related to a task
Drag and drop Kanban boards with custom backgrounds and colors
Multiple workspace views, including Table and Calendar, to view progress from different angles
Advanced filters to sort cards and find information quickly
Pros
An easy-to-use tool with a highly intuitive interface
An extensive range of templates
Integrates seamlessly with Trello apps and third-party apps
Cons
Relies on the power-ups and integrations for project reporting, time tracking, team communication, and resource planning capabilities
Costly if teams need all the project management capabilities, as you have to pay extra for third-party subscriptions
Pricing
Trello offers four different plans:
Free: Ideal for individuals
Standard: $5 per user per month, billed annually
Premium: $10 per user per month, billed annually
Enterprise: $17.50 per user per month, billed annually
User ratings
G2: 4.4/5
Capterra: 4.6/5
6. Jira- Best for software development teams
Jira is another work management software designed by Atlassian, but specifically for development teams. It allows you to plan projects, create tasks, delegate to team members, and track progress from a centralized place.
Why is Jira best for software development teams?
The platform offers the best-in-class software development project management capabilities. It is depicted in the entire architecture and every feature of the software.
For example, Jira manages tasks using ‘issues’. An issue is a task space where you can capture all the details of the task you need to complete. Jira allows you to label an issue as a bug, story, or task. Thus, development teams know what type of task they are working on.
Jira has a feature called backlog prioritization. It allows you to prioritize your Project Backlog with ease using ICE, RICE, WSJF (SAFe), or create your custom priority matrix.
Similarly, Jira has Agile Scrum and Kanban boards that directly support Agile project management methodology and its frameworks.
Having said that, it does not mean you cannot use the other software mentioned in the list to manage software development projects. However, if you are a software development company looking for the best cloud project management software, it is highly recommended to use Jira.
Key features
Scrum and Kanban boards to manage the project work of software development teams
Issue management to create, prioritize, assign, and track issues
Timeline to visualize the project plan, roadmap, and responsibilities
Burn-down charts, velocity charts, and cumulative flow diagrams for data-driven insights into project performance
Pros
Integrates natively with most third-party apps used by software developers, such as GitHub, VSS, and other CI/CD & testing apps.
Highly customizable dashboard allowing you to display key metrics and monitor project performance effectively.
Cons
Steep learning curve. My team member took three days to just explore Jira
Not an ideal work management solution for non-technical teams
Pricing
Jira offers four plans:
Free: Free for up to 10 users
Standard: $8.60 per user per month, billed annually
Premium: $17 per user per month, billed annually
Enterprise: Custom pricing
Ratings
G2: 4.3/5
Capterra: 4.4/5
7. Asana- Best for integrations and automation
Asana is one of the market’s most well-organized work management software solutions to manage projects, teams, and teamwork from one place. The platform manages the entire work simply: set goals, create projects, collaborate with a team, and track progress.
My first impression of Asana was that it is a platform with a simple, sleek, and formal design. It is designed so that anyone can easily use the most complex features and perform complex actions.
Why is Asana best for integration and automation?
First, Asana comes with an extensive library of templates. These templates come with built-in integrations with third-party apps. It makes it easy to manage the work. Second, an extensive list of pre-built rules allows you to build automation within seconds.
Key features
Set goals at the company, project, team, and personal levels
Multiple project views, including board and timeline to visualize progress
Reporting to provide an overview of the project progress
Portfolios to help you visualize and manage projects
Message to communicate with the team on projects
Pros
Formal and simple interface
Highly organized platform and easy to use
Cons
More expensive than other PM software in the market
Pricing
Asana offers three plans:
Personal: Free up to 10 team members, but without automation and AI
Starter: $10.99 per user per month, billed annually
Advanced: $24.99 per user per month, billed annually
Ratings
G2: 4.4/5
Capterra: 4.5/5
8. ClickUp- Best for an extensive set of native features
ClickUp is a task management software with the most extensive set of features. It allows you to plan projects, manage tasks, track progress, collaborate with team members, and much more to improve productivity.
My first impression of ClickUp was that it was completely the opposite of Asana. The interface was quite complex, cluttered, and filled with endless features. ClickUp knows this thing very well. That’s why the platform prompts the option to place a call to help you with the onboarding. The platform also has a lot of training videos to help you learn the tool.
Why is ClickUp best for an extensive set of native features?
ClickUp offers everything you need natively to manage work, such as tasks, chat, Gantt chart, dashboards, whiteboard, proofing, docs, reports, and time tracking.
Key features
Clear project hierarchy- Space, Folder, List, Tasks, Subtasks, and Checklists- to plan projects and organize tasks
Multiple project views to view progress from different angles
A suite of collaboration tools such as Chat, Comments, Whiteboards, Docs, and proofing
ClickUp AI to help you create, analyze, and summarize content
Pros
An extensive library of templates to help you get started quickly
A vast range of features in one place at a competitive price
Cons
Complex interface and steep learning curve
Slow loading speed
Priority support is reserved only for the enterprise plan
Pricing
ClickUp offers four plans:
Free: Free for small teams, with basic features and limited storage
Unlimited: $7 per user per month, billed annually
Business: $12 per user per month, billed annually
Enterprise: Custom pricing
Ratings
G2: 4.7/5
Capterra: 4.6/5
9. Zoho Projects: Best for end-to-end work management
Zoho Projects is a feature-rich project management software that manages projects and facilitates team collaboration. The platform offers a similar set of features to ClickUp, but with a better interface. This is because the platform takes a different approach to work management. It uses the Zoho suite of apps to help perform advanced operations rather than cluttering the platform with features. This makes the Zoho experience better.
Why is Zoho Projects best for end-to-end work management?
Zoho Projects has a vast suite of apps in the following categories: Sales, Marketing, Commerce and POS Service, Finance, Email and Collaboration, Human Resources, Legal Security and IT Management, BI and Analytics, and Project Management. This ensures that you do not need any other app outside the Zoho ecosystem.
Also, Zoho is cheaper than other project management software in the market for the value it offers. Thus, it is an ideal choice of project management software for small businesses that need an end-to-end work management solution from scratch.
Key features
Gantt charts are used to create a project plan, break a project into tasks, and set dependencies between tasks.
Task management to create, delegate, and manage tasks
Time tracking to log every minute of billable and non-billable hours to timesheets
Task automation helps you automate tasks or actions in a workflow
Integrate with the Zoho suite of apps for end-to-end work management
Pros
End-to-end work management solution
High value for money
Cons
Slow loading speed and buggy integration with other apps
Tech support can be improved
Pricing
Zoho Projects offers three plans:
Free: For up to three users
Premium: $4 per user per month, billed annually
Enterprise: $9 per user per month, billed annually
Ratings
Capterra: 4.4/5
G2: 4.3/5
10. Smartsheet – Best for spreadsheet-based work management
Smartsheet
Imagine spreadsheets with superpowers, and you have a Smartsheet! Smartsheet is an enterprise-grade, highly customizable work management platform that helps you plan, manage, and track the projects of the entire organization from a single place. The platform has a similar interface to the spreadsheets but offers advanced features such as automation, resource management, a dashboard, reporting, and collaboration.
Why is Smartsheet best for spreadsheet-based work management?
The interface of Smartsheet is similar to that of spreadsheets. It manages work using rows and columns. For example, when you comment on a sheet, it mentions the row and the tagged task. You have options for rich-text formatting.
Key features
View all workspaces in one place to easily access projects
Dashboard and reports to view project status using various data points
Conversation to mention people on the sheet to collaborate
Workload tracking and resource management to identify workloads and allocate resources
Admin controls, custom roles, and permissions to manage access
Automation to automate workflows
Pros
Built-in templates to get started with project management
Customizable dashboards and reports for real-time insights
Cons
It comes with a steep learning curve
Need to purchase add-ons or upgrade to paid plans for advanced features such as workload tracking, unlimited automation, and time tracking
Pricing
Smartsheet offers three paid plans:
Pro: $9 per user per month, billed annually
Business: $19 per user per month, billed annually
Enterprise: Contact the sales team
Ratings
Capterra: 4.5/5
G2: 4.4/5
How to choose the right project management app for your business?
Every organization has unique needs and requirements. Therefore, it is very important to consider the following factors while choosing the right project management app for your business:
Features: Create a list of the features you need. Software should provide you with the following basic capabilities: project planning, task management, project reporting, team collaboration, and stakeholder management. Apart from that, look for additional features and capabilities you need in project management software, such as budgeting, automation, or integration with a specific app your company uses.
Ease of use and learning curve: The software should be easy to use and learn, especially if your team is using project management software for the first time. Look for easy-to-learn-and-use software with a minimal & flat learning curve and an intuitive & simple user interface.
Pricing & scalability: The biggest problem with project management software is that they do not scale cost-effectively. Look for software that fits within the budget and scales cost-effectively. Choose the software that offers the best value for money and is suitable for your team size.
Security: The software should follow the industry-standard data security protocols. It ensures your data is safe and protected. Common security standards include TLS/SSL and AES Encryption for data and data transfer security, SOC 2 certification for robust security practices, and single sign-on (SSO) and multi-factor authentication (MFA) for authorized access.
Reviews & free trial: Before making a final decision, read the user reviews on independent websites like Gartner, PCMag, G2, Capterra, and Forbes. It helps you gather insights on ease of use, customer support, and overall satisfaction. Enroll in a free trial to get hands-on experience with the software and make a final decision.